U.S. Drinks Conference 2010

Tim Murphy

Vice President, Innovation and Marketing, Pernod-Ricard USA

Tim Murphy began his career with the German wines and spirits company A. Racke GmbH in Mainz where he was a Key Account Manager in their International Division. After Racke, he spent ten years at Diageo, where he worked in a number of sales, trade marketing, and brand marketing roles in Europe and North America. Tim joined The Absolut Spirits Company (ASCI) in February 2003. He spent four years as Brand Director of the ABSOLUT Vodka Portfolio, before being named Vice President of Marketing in April 2007. In that role, he oversaw all consumer marketing functions for the full portfolio of ABSOLUT Spirits Company brands. Tim joined Pernod Ricard in 2008 when that company acquired ABSOLUT, and he oversaw the transition of ABSOLUT and the other ASCI brands into Pernod. In January 2010 Tim was named Vice President, Marketing Innovation at Pernod Ricard. In this role, he is tasked with developing new marketing functions to drive incremental value for the organization. The current scope of his role includes Multicultural Marketing, New Product Innovation and Digital / Social Media. Tim is a graduate of the University of Rochester and resides in Hoboken, New Jersey with his wife Ann, his daughter Caroline and his son Owen.