Steve Raye

Managing Partner
Brand Action Team

Steve Raye is a principal at Brand Action Team, an Avon, Connecticut-based marketing consulting company specializing in the spirits, wine and beer industry. Steve has been widely recognized as a leader in developing innovative social media marketing programs in the beverage alcohol business and is a frequent speaker at industry conferences, lectures at American International College and Univ. of Conn. and publishes a blog at http://thebrandactionteam.blogspot.com

Steve began his career in the industry with Heublein, predecessor to Diageo, managing brands including Smirnoff and Finlandia. In partnership with Jeff Grindrod, Steve founded BAT in 2005 and is now working on social media marketing programs for brands and associations including Austrian Wine Marketing Board, All About Greek Wine and a number of emerging wine and spirit brands.

Steve is a graduate of Cornell University where he majored in Communication Arts