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- Agenda for October 14th
- Events
- Overview: U.S. Market Entry, Economics & Approaches
- U.S. Spirit, Wine and Beer Market Overview: Structure, Trends, and New Research Results on Consumer Behavior
- How to Launch Your Brand: Allocating Budgets and an Overview of Social Media Marketing
- Spirits Panel Discussion: What Made These Brand Introductions Successful?
- Internet Panel Discussion: What’s All This Talk About Social Media Marketing?
- Beer Panel Discussion: Strategies for Building Beer Brands and Competing with the Majors
- Distributor Panel Discussion: How Does a New Supplier Develop a Relationship with a Distributor?
- Regulatory Panel Discussion: Legal Do’s, Don’ts and How To’s
- Wine Panel Discussion: How to Enter the U.S. Market
- On-Premise Panel Discussion: Working with Bars and Restaurants at the National Account, Regional Chain and Independent Operator levels
- Off-Premise Panel Discussion: How Do I Get on the Store Shelf?
- Conference Photos
- Speakers
- Carlo Huber
- Gregg Glaser
- Jeanne Eliades
- Mark Grossich, Owner and Chief Executive Hospitality Holdings, Inc.
- Mike Berkoff
- Mike Ginley
- Rob Cooper
- Serge Lozach
- Chris Adams
- Josh Kaiser
- John Beaudette
- Derek Bromley
- Curt Cameron
- Bill Earle
- William Foster
- Jeff Grindrod
- Bruce Levine
- Leonardo LoCascio
- Steve Luttmann
- Paul Mabray
- John Malone
- Denise Menefee
- Burt Notarius
- Vincent O’Brien
- Steve Raye
- Ted Roman
- William Slone
- Peter Spande
- Chris Steffanci
- Mark Teasdale
- Michael Waterhouse
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