Jeff Grindrod

Managing Partner
Brand Action Team

As managing Partner at Avon, Connecticut-based Brand Action Team, Jeff focuses his time on strategy issues including business and marketing plans as well as trade communications for the company’s spirit, beer and wine clients. He is also responsible for the company’s market research initiatives.

Jeff began his career in marketing at Procter & Gamble and Nestlé, and moved to Heublein/Diageo in 1992 where he served as Director of Marketing and Sales Manager in National Accounts working on the company’s full portfolio of spirit and wine brands including Smirnoff Vodka, Jose Cuervo Tequilas, Wild Turkey Bourbon Whiskey, Beaulieu Vineyards and Mouton Cadet wines.

Jeff moved to brand management on Black Velvet Canadian Whiskey and then Smirnoff. After Diageo, Jeff started NOVA Marketing, a full service marketing and communications agency and worked with many beverage alcohol companies including Warsteiner USA, Heineken, Diageo, Allied Domecq, Banfi, Sutter Home and Pernod Ricard as well as a range of Restaurant chains including Brinker, Darden, Applebee’s and BWW.

Jeff is a graduate of the United States Military Academy at West Point.