Efren Puente

Vice President of Marketing, Charmer Sunbelt Group.

Efren Puente is a fifteen year veteran of the Wine and Spirits business.  He began his dynamic career at Schieffelin & Somerset, a joint venture between Diageo and Moet Hennessy where he held various Sales and Marketing roles of increasing responsibility.   Subsequently, he joined Diageo and was the Marketing Director for the Reserve Brand Group, Diageo’s luxury portfolio. In 2006 he was named Chief Executive Officer of Russian Standard Vodka USA where he successfully launched IMPERIA and Russian Standard vodkas.   Currently, he is the Corporate Vice President of Marketing for the Charmer Sunbelt Group.