Christian McMahan

Chief Marketing Officer for Heineken USA

Christian McMahan is the Chief Marketing Officer for Heineken USA where he is a member of the Management Team. Christian joined the company in July 2008 and is responsible for driving the development of long-term growth strategies for the brand portfolio, overseeing the execution of the current marketing platforms and programming and continuing to ensure the company is actively engaging its consumers and customers. 

Prior to joining Heineken USA., he served as vice president for Diageo’s U.S. beer portfolio, overseeing all strategic initiatives and programming for brands including Guinness, Red Stripe and others. 

Christian holds a Bachelor of Science Degree from the University of Massachusetts Amherst, and he sits on the board of directors of the International Rett Syndrome Foundation.