About

The American Drinks market is the most important in the world…and also one of the most difficult to penetrate for both export and domestic producers alike.  Major hurdles suppliers face include the “Three-Tier System,” Open and Control states, Distributor consolidation, state franchise laws.

The U.S. Drinks Conference 2010 is designed specifically to provide the critical and practical information you need to be successful, with real world case histories from the folks who are making it happen right now.

After the first 2 successful years in London, the conference moved to New York City last year and experienced double digit growth with delegates from 11 countries.

Who Should Attend?

Whether you are the export director for a European winery, the CFO of a South American distiller, an Asian beer company in need of logistics support in America, or a U.S.-based craft distiller, winery or brewery, The value of the market data alone is worth the price of admission, but add to that the invaluable advice you’ll get from the presentations and the networking connections you’ll make, the 2010 edition of USDC is a must-attend event.

• Spirits, wine and beer execs with responsibility for U.S. export and management of new and existing brands
• New product development and innovation executives
• Operations, purchasing, finance executives with U.S. market responsibility
• New-to-the category marketing execs needing a crash course in the beverage alcohol industry.

What are the Questions You’ll Get Answered?

• What are the specific steps I need to take to enter the U.S. market?
• What are the regulatory issues I need to know about?
• How can I find the right importer?
• What resources will I need to supply in America?
• How should I budget and allocate resources?
• Do I need to set up my own operation here; Can I manage it from abroad; what are my options?
• How can I test market my product in the U.S. to make sure the brand proposition is right?