U.S. Drinks Conference 2010

About

The U.S. Drinks Conference is the leading educational seminar series in the beverage alcohol industry. We call it the Insider’s Guide to Penetrating the U.S. Marketplace. You’ll come to think of it as a one stop crash course to fast track your success in the U.S. beverage alcohol market.

Who Should Attend?

Whether you are the export director for a European winery, the CFO of a South American distiller, an Asian beer company in need of logistics support in America, or a U.S.-based craft distiller, winery or brewery, The value of the market data alone is worth the price of admission, but add to that the invaluable advice you’ll get from the presentations and the networking connections you’ll make, the 2010 edition of USDC is a must-attend event.

  • Spirits, wine and beer execs with responsibility for U.S. export and management of new and existing brands
  • New product development and innovation executives
  • Operations, purchasing, finance executives with U.S. market responsibility
  • New-to-the category marketing execs needing a crash course in the beverage alcohol industry.

What are the Questions You’ll Get Answered?

  • What are the specific steps I need to take to enter the U.S. market?
  • What are the regulatory issues I need to know about?
  • How can I find the right importer?
  • What resources will I need to supply in America?
  • How should I budget and allocate resources?
  • Do I need to set up my own operation here; Can I manage it from abroad; what are my options?
  • How can I test market my product in the U.S. to make sure the brand proposition is right?

After two successful years in London, the conference moved to New York City and experienced double digit growth, encompassing delegates from 11 countries. In 2010, the U.S. Drinks Conference partnered with the Wine and Spirits Wholesalers Association (WSWA) to bring a series of educational experiences to the industry’s premier yearly trade show. This year, the partnership continues, and the U.S. Drinks Conference will take place April 5, 2012 within the 69th Annual WSWA Convention & Exposition.